Get to know us

We are Kommo Partner with over 10 years of experience in the IT software industry.

Before building CRM and automation systems, we were real estate agents ourselves. We understand the real pain points — scattered leads, missed follow-ups, and deals lost when agents are unavailable.

That’s why we built a complete, real estate–focused CRM system with unified inbox, smart follow-ups, multi-agent support, and a growing client database — designed to help agents close more deals with less manual work.

We are also a Kommo Certified Automation Expert, and we openly display our partnership and professional certification as proof of trust and capability.

Our mission

To simplify sales operations through smart CRM and automation.

Our vision

To empower businesses to scale with systems that work for people, not against them.

Experience & CRM Journey

How This CRM & Automation System Was Built

Over the past four years, I have continuously designed, tested, and iterated this CRM and workflow automation system to solve real-world sales challenges—especially in complex, high-variation environments like real estate.

Before adopting Kommo as the core platform, I evaluated and implemented numerous CRM systems available in the market. While many offered strong individual features, most came with significant trade-offs:
they were expensive, overly complex, difficult to adapt, or misaligned with how sales teams actually operate day to day.

Through hands-on use and real deployment, it became clear that real estate CRM is not simple to build. It involves:

Multiple lead sources and communication channels
Different deal journeys across projects, subsales, and rentals
Frequent handovers between agents
High dependency on timing, follow-ups, and context

Each additional variation increases system complexity.

After discovering Kommo CRM, I identified a rare balance between flexibility, automation capability, and cost efficiency. This allowed me to experiment extensively with workflows, pipelines, and integrations—testing almost every practical sales scenario that could occur in the field.

The result is a CRM system built around one core principle:

Minimize manual input for sales teams while maximizing deal conversion, without sacrificing data visibility or cross-platform synchronization.

Every workflow is designed to:

Reduce repetitive tasks
Preserve complete customer and deal history
Maintain clean, structured data
Sync seamlessly with Google services

This system is the outcome of years of iteration, real use cases, and continuous refinement based on how sales teams actually work. it is a continuously evolving sales system designed to adapt to real operational needs.

Shawn Tan

Business Development